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Boomitra, Earthshot prizewinner, 2023

Kelly Hill

10 Jan 2024

Boomitra are removing emissions and boosting farmer profits by incentivising soil restoration and the adoption of regenerative agriculture through a verified carbon-credit marketplace.

The 2023 Earthshot prize was shown on screens back in November and we didn't want to let is pass without giving them another shout out on our news page. Their story is close to our hearts as being a Davines salon, we are passionate about regenerative farming.

Boomitra, which means “friend of the earth” in Sanskrit, is a soil carbon marketplace that rewards farmers for sustainable land management practices.

The company works with more than 150,000 farmers, from half-acre smallholder farms to large ranchers, managing more than five million acres of land in some of the poorest parts of Africa, South America and Asia. Satellites and AI technology are used to monitor improvements farmers make to the soil, tracking its ability to store carbon over time.

In exchange, companies and governments looking to offset their emissions can purchase independently verified carbon credits from Boomitra’s marketplace, with the majority of the revenue from each credit going directly to the farmers and ranchers.

To read more about Boomitra and the other \wearthy' winners visit the Earthshot website

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